We Started a Podcast—Here’s Why

You may have seen a few posts on our social media lately about something new we’ve launched—a Sweet Elaine Boutique podcast!

Starting a podcast is something my family has encouraged me to do for years. Why? Because so much of the information I share with women is scattered across a million places, and having one central hub just makes sense. Even more than that, it’s because of the incredible Sweetlifer Community we’ve built over the nearly eight years since Sweet Elaine Boutique first opened its doors.

Now, you might be thinking:
“Wait, this is a clothing store… aren’t you supposed to be selling clothes?”

Yes, we sell clothes and offer styling advice—but I’ve always said, “It’s never about the clothes. It’s always been about the women inside them.”

That’s what the Sweetlifer Podcast is all about: highlighting the amazing women in our community. Your stories are powerful, inspiring, and worth sharing. So that’s what we’re doing.

We’re publishing episodes weekly (at least, that’s the goal!), and the podcast will live on our YouTube channel—because it's easy to access, organize, and already part of our Sweet Elaine space online.

Each week, we’ll bring you stories, life lessons, and conversations that matter. Things we’ve learned from each other. Things you’ve likely thought about, too.

So be sure to subscribe to our YouTube Channel and turn on notifications so you don’t miss an episode. And if something resonates with you, share it—with your girlfriends, your sisters, your group chats. These are the conversations we should be having more often.

Thanks for being here. And if you’ve got a story to tell and want to be part of the podcast, I’d love to hear from you—send me an email! (janell@sweetelaineboutique.com)

YouTube Sweet Elaine Boutique Podcast